A siding appointment starts outside, walking the walls: panels warped by the sun, seams opened by the wind, paint giving up at the joints. Spar trains siding reps on the documented system — the 7 steps, the objection framework, and the storm doctrine that governs every exterior conversation.
The system
The walk-around is Probing & Layering with your eyes open. What the walls show — the lifted corner, the soft spot by the hose bib, the side the weather hits — gets documented honestly and carried inside, where the appointment runs the 7 steps in order: Entry, Warm-Up, Probing & Layering, Presentation, Pre-Close, Close, Button-Up.
After a storm, the documented posture applies word for word: document the property honestly, compare the documented scope with what the carrier wrote, and never promise coverage or offer to waive a deductible. Siding reps who hold that line own the street long after the storm chasers leave it.
At the door, the Jones Effect is this trade’s native rebuttal — siding is the most visible project on the street, and the neighbors’ fresh walls make the case the documented way. Inside, the investment is spoken in the system’s language, and both decision makers hear it.
Objection library
The twelve closes
Step deep dive
Siding lives in the storm conversation, so the documented storm system is the deep dive: canvass honestly, document what the property actually shows, and let the findings — never a coverage promise — carry the appointment. It is the posture that keeps a rep’s name clean on streets they will work for years.
The storm rounds are in Fight Camp, graded against the documented chapter. See how Fight Camp works.
Training by trade
The playbook does not change with the product — the door pitch, the 7 steps, the objection framework, and the twelve closes run in every in-home trade. Spar trains all of them:
Objection deep dives
Eighteen objections decide most appointments. Each one, handled in a siding setting with the documented framework:
Scenario drills
Two of Spar’s documented situation rounds, run in siding settings — the setup, what each round trains, and how the scorecard grades it:
Spar runs the appointment before the appointment — live AI sparring graded against the documented system, in the truck, for $29/month. Spar before you knock.