The Objection Library

Objections, answered

Homeowners say the same things at every door and every kitchen table in America. This library holds the documented response to each one — from Frankie J’s training, not generic sales advice.

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How objections are handled here

Never argue. Diagnose.

An objection is not an attack — it is information that has not been isolated yet. Frankie J’s system runs every objection through a 7-stage framework: Release Pressure, Ask Permission, Gather Feedback, Isolate, Empathize, Respond, Re-Close. “Too expensive” can mean the value, the affordability, or the expectation — the framework finds out which one before a single word of response is spent on it.

Every page in this library is one documented objection from the training — what the homeowner says, and the documented approach for answering it. The full word-tracks live in Spar’s Overcome-an-Objection tool, where members drill them until the response is reflex.

1.Release Pressure 2.Ask Permission 3.Gather Feedback 4.Isolate 5.Empathize 6.Respond 7.Re-Close

Objection library

Investment

At the kitchen tableDiagnostic — is it really the investment?“it's too expensive” At the doorJust give me a ballpark“just give me a ballpark” At the doorHow much does it cost?“how much does it cost” Storm workJust give me a bid“just give me a bid” At the kitchen tableSwitch to the Investment“it comes down to the price” At the kitchen tableThe Marketing Program Drop“what can you do on the price” At the kitchen tableFlexible install program“we're flexible on the install date”

Objection library

Think It Over

At the kitchen tableWe want to think about it“we want to think about it” At the kitchen tableWe don't make decisions on the first visit“we don't make decisions on the first visit” At the kitchen tableBring to earth — anything else“it's a big decision” At the kitchen tableThe Four Questions“the four questions”

Objection library

Competing Estimate

At the kitchen tableWe're getting other estimates“we're getting other estimates” At the doorOnly interested in one brand“i'm only interested in pella” At the kitchen tableThey want other estimates“we want to get some other estimates” At the kitchen tableThe monopoly argument“another company was thousands less”

Objection library

Timing

At the kitchen tableWe're waiting until later“we're waiting until later” At the doorWe plan on moving“we plan on moving” Storm workI don't have time“i don't have time”

Objection library

Spouse

At the kitchen tableMissing Decision Maker“talk to my spouse”

Objection library

Not Interested

At the doorNot interested“not interested” At the doorNot having issues / no need“we're not having any issues” At the doorComplacent homeowner — build pain“our roof is fine” At the doorNot having any problems right now“i'm not having any problems” Storm workNo thanks“no thanks” Storm workYou're the tenth roofer today“you're the tenth roofer today” Storm workI don't see any damage“i don't see any damage”

Objection library

Other

At the doorJones Effect — the neighbors are getting theirs done“you're doing the neighbors' house” At the doorMy relative is a contractor“my relative is a contractor” At the doorTechnical question at the door“how does that work” At the doorHow long does the estimate take?“how long does the estimate take” At the doorDo you need to come inside?“do you need to come inside” At the kitchen tableGive up (after a 'no')“no” At the kitchen tableFeedback questions“ask your questions”

Drill the objection until it’s boring

Reading a response once will not save an appointment. Spar runs these objections at you live — at the door, at the table, after the storm — and grades your response against the documented playbook. $29/month. Spar before you knock.

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