One number gives a homeowner two choices: yes or no. The Option Close gives them 2–3 ways to move forward — and asks which way they would like to go.
When it runs
The Option Close happens at the initial investment presentation, after the project, the product, and the company have been through Probing & Layering and the Presentation. By this point you know their hot buttons — primary and secondary — and the options are built from what you learned, not from a script.
Use the proposal as a visual. The homeowner should be looking at the options while they decide, with both decision makers watching the same page.
What it is
The Option Close is still asking for the sale. It simply changes the question: not “do you want to do it?” but “which way would you folks like to go?” The options might be the entire investment outright, or a structure with money upfront and a monthly investment plan — different ways to structure the same project.
Do not decide for them, and do not assume everyone wants the lowest monthly investment — some homeowners care about keeping cash available, others about being done with it. Present the options clearly, do not hide the overall investment, and let the decision makers sell each other.
“Which way would you folks like to go?”
“Out of those options, which way would you folks like to go?”
Where it fits
The Option Close sits inside the Initial Visit Close’s two-investment structure, and it is the natural next step after Trial Closes have built the decision piece by piece. One of the twelve closes drilled in Spar Fight Camp.
Every close on this page is taught from Frankie J’s documented training — the same system Spar grades against in live AI sparring rounds. Read the full library on The Twelve Closes, see how the closes sit inside the 7-step system, and drill this one until it is reflex with a Spar membership.
Reading about a close is not the same as running it against a homeowner who pushes back. Spar is the AI sparring partner built on Frankie J’s exact system — live voice rounds, graded against the playbook, for $29/month. Spar before you knock.