Indiana’s selling year pivots on spring: tornado and hail season opens the storm market, and the retail season follows right behind it. Spar trains the documented path from the first storm canvass to the full retail replacement.
The Indiana market
The storm chapter was written for states like this: a spring system crosses Indiana, and by the weekend the affected streets have seen a dozen trucks. The documented rep documents the property, tells the homeowner the truth about what is up there, and compares scope with what the carrier wrote — no coverage promises, no deductible games. That is the whole reputation strategy, and it compounds street by street.
The money is in what happens next. Storm homeowners who were treated straight become retail customers when the claim conversation ends — and homeowners three streets over become retail customers when the seasons turn. The retail appointment runs the same 7 steps, with the Takeaway Close protecting the complete system when the investment needs adjusting: change the project before you change the number.
Spar drills the Indiana sequence: storm door rounds (no-thanks, tenth-roofer, no-damage), then the kitchen-table system — Initial Pitch to Button-Up — so the rep who knocks the storm street in April is the rep who closes its retail replacements in September.
Objection library
Train it before you knock
Fight Camp is where this gets drilled: a storm-to-retail sequence: canvass round, then the full retail appointment — live AI sparring graded against the documented system, then a scorecard that tells you exactly which step leaked. The deep dives behind this page: Storm Work and the full 7-step system, plus Roofing sales training · Windows sales training.
Training by state — nearby markets
Spar runs the appointment before the appointment — live AI sparring graded against the documented system, in the truck, for $29/month. Spar before you knock.