Delaware is home turf for this system — ProCraft Renovations, Frankie J’s own company, runs retail appointments in northern Delaware — and the state packs coastal storms, beach-house work downstate, and dense suburban replacement into one small map.
The Delaware market
A Delaware rep can run a suburban replacement appointment in the morning and a coastal home in the afternoon, where salt air and storm seasons work roofs and windows hard. The system does not change between them: the Initial Pitch at the door, the 7 steps in order, both decision makers at the table — that last rule matters downstate, where a beach home’s second decision maker is often a phone call away. You do not run that appointment. You set it properly or you set it for when both are present.
Coastal weather keeps the storm chapter relevant here too: after a nor’easter or a hard summer storm, the documented approach — document honestly, compare scope with what the carrier wrote, never promise coverage — is what separates a professional from the trucks that roll in for a weekend.
Spar trains the exact appointment ProCraft’s Delaware reps run: door, steps, closes, Button-Up. Porch Light for the couples who need a minute, Trial Closes all the way through, and the Takeaway Close protecting the complete system when the investment needs to move.
Objection library
Train it before you knock
Fight Camp is where this gets drilled: a two-decision-maker qualification round — the no one-leggers rule in action — live AI sparring graded against the documented system, then a scorecard that tells you exactly which step leaked. The deep dives behind this page: Canvassing and the full 7-step system, plus Roofing sales training · Windows sales training.
Training by state — nearby markets
Spar runs the appointment before the appointment — live AI sparring graded against the documented system, in the truck, for $29/month. Spar before you knock.