Florida is where this system works for a living — ProCraft Renovations is based in Melbourne, and hurricane season turns roof and window replacement into a code-and-safety conversation, not a cosmetic one. Spar trains the Florida appointment the way it actually runs.
The Florida market
A Florida homeowner does not need to be sold on weather. They have watched storms test every roof on the street, and they know replacement here is governed by some of the strictest wind standards in the country. That changes the presentation: the documented Probing & Layering questions lead with what the house has been through and what the next season asks of it, and the product conversation is about protection they can verify, not promises.
After a storm, the documented doctrine is the whole game — canvass honestly, document the property, compare scope with what the carrier wrote, and never promise coverage or offer to waive a deductible. Florida fills up with storm-chasers every season; the reps who stay are the ones whose documentation homeowners trust.
Spar drills Florida both ways: the post-storm canvass and no-damage conversation from the storm chapter, and the year-round retail appointment — 7 steps, the Initial Visit Close’s logical reason to move forward today, and the Button-Up that sets the install up right.
Objection library
The twelve closes
Train it before you knock
Fight Camp is where this gets drilled: a post-storm canvass round plus a wind-season retail appointment — live AI sparring graded against the documented system, then a scorecard that tells you exactly which step leaked. The deep dives behind this page: Storm Work and the full 7-step system, plus Roofing sales training · Windows sales training.
Training by state — nearby markets
Spar runs the appointment before the appointment — live AI sparring graded against the documented system, in the truck, for $29/month. Spar before you knock.