Who is Frankie J
A rep first. Then an owner. Then a teacher.
Frankie J (Frank Bessette) has sold home improvements in customers’ homes since 2004 — over 20 years and $50M+ in career sales. He owns ProCraft Renovations, a windows and roofing company, and he built the complete selling system behind the In Home Sales Academy: canvassing, the call center, the 7-step in-home presentation, storm work, and twelve closes.
His arc, in his own framing: “I built it. I lost it. I’m rebuilding it.” He built his own roofing company, lost it, and rebuilt it. The system he teaches came out of all three chapters — the top-rep years, the build, and the rebuild.
Spar is that system turned into a sparring partner: live voice rounds against an AI homeowner that talks back, graded against his playbook, so a rep’s first time hearing an objection isn’t when the deal is on the table. Read more on the founder page.