Press Kit

Frankie J (Frank Bessette) has sold home improvements since 2004, with $50M+ in career sales. In the mid-2000s he was a top gutter sales rep, putting up $125–180K a month in net sales at his peak. He built his own roofing company, lost it, and rebuilt it, an arc he sums up in one line: I built it. I lost it. I’m rebuilding it. Today he owns ProCraft Renovations, a windows and roofing company based in Melbourne, Florida. He codified everything he learned the hard way, canvassing, the call center, the seven-step in-home presentation, storm work, and twelve closes, into the In Home Sales Academy system. Spar, his AI sparring trainer at askspar.com, turns that system into live voice rounds a rep can run before an appointment. He also runs Frankie J Execution Coaching: Execution Changes Everything. The system came first. The software came second.