Missouri sits where Hail Alley and Tornado Alley overlap: spring storms work both metros and everything between them, and the documented storm system turns that chaos into a retail book for reps who run it honestly.
The Missouri market
A Missouri storm street after a hail cell is a competition of credibility. A dozen companies knock; the documented rep documents — property by property, scope compared against the carrier’s, no coverage promised, no deductible offered away. Homeowners trade notes across fences, and the honest file wins the street twice: once for the storm job, and again at retail time.
“You’re the tenth roofer today” is not an insult in Missouri — it is market data. The documented answer is to drop the pitch entirely and offer to document and tell them what you see. That sentence, delivered calmly at door ten, sets more retail appointments than any opener in the training.
Spar’s storm rounds drill the Missouri canvass door by door, and the closes behind it: the Contingency Close when one solvable problem is the only thing standing, and the Reversal Close when the homeowner’s reason to wait is last spring’s storm they never fixed.
Objection library
Train it before you knock
Fight Camp is where this gets drilled: a tenth-roofer door round, exactly as documented — live AI sparring graded against the documented system, then a scorecard that tells you exactly which step leaked. The deep dives behind this page: Storm Work and the full 7-step system, plus Roofing sales training · Windows sales training.
Training by state — nearby markets
Spar runs the appointment before the appointment — live AI sparring graded against the documented system, in the truck, for $29/month. Spar before you knock.