In roofing appointments, “we want to think about it” rarely means the conversation is over — it means the real concern hasn’t been found yet. Here is how the documented system runs it, in a roofing setting.
The scene
The inspection is done. You walked the roof with them, showed them the algae, the moss in the shaded valley, the cupping shingles, and the photos of the soft spots. They like the system, they like you — and then it comes: “We want to think about it.”
On a roof, “think about it” is almost never about the shingles. Something specific is unresolved — the investment, the timing, whether the carrier’s write-up matches what you documented, or whether they trust the scope.
The documented response
The response never changes with the trade — it is the documented 7-stage objection framework: Release Pressure, Ask Permission, Gather Feedback, Isolate, Empathize, Respond, Re-Close. Don’t argue. Diagnose.
Run the framework: release the pressure, ask permission, then gather feedback in order — the product, the process, the company, you. Then ask the question that separates the real concern from the polite one: is it the investment? On roofing appointments, the honest answer is usually sitting in one of those five buckets, and each one has a documented next move.
“Absolutely. Usually when someone tells me that, there’s one or two things they’re still unsure about. What part would you want to think through the most?”
How Spar trains this one
In Spar’s roofing rounds, this line lands right after a full inspection walk — and the grade turns on whether you asked what part they wanted to think through, or started re-pitching the roof.
The full objection — all trades — lives at the “we want to think about it” page, and the roofing track is at Roofing sales training.
In sparring, the homeowner says it the way yours will — and the grade tells you whether you diagnosed it or argued with it. Train the roofing version until the framework is reflex — $29/month. Spar before you knock.