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For Owners · Solar

Solar Owners: Train Both Seats

Solar is a relay: the setter's door work creates the appointment, and the closer's table work decides it. Most solar companies train the closer and hope for the setter. The system trains the relay, not just the finish.

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The solar problem

The handoff is the leak

The setter describes one appointment; the closer runs another; the homeowner notices the seam before either rep does. Add the volume reality — solar rosters turn fast, and every green setter is learning the door on live streets — and the leak compounds: weak sets make strong closers look average.

The playbook

One system, both chairs

  • The door system for setters — the documented pitch, the first rebuttals, and a set made with both decision makers in mind. Round 1, the Cold Door Knock, is free — a screen and a standard in one.
  • The table system for closers — the 7 steps and the framework, for the objections solar tables specialize in: the ballpark demand, the other estimates, the decision pushed to a later visit.
  • One language across the handoff — the homeowner hears the same company at the door and at the table.

The rep-side curriculum is on the solar training hub; the setter side is on the canvass teams page.

The relay is the product

Train the set and the close on one system, and the seam disappears.

Spar Teams: Corner — up to 5 reps, $199/mo. Stable — up to 15 reps, $449/mo. Franchise — up to 35 reps, $799/mo. Pay annually and two months are free; past 35 seats, email and we’ll set up a custom arrangement. The tiers differ by seats, not by content — every rep gets the full Spar platform.

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