You run the initial pitch — the same pitch at every door. The documented rule is blunt: every door is different and every situation is different, but your initial pitch should never change. It is built as one long run-on sentence, delivered without letting the homeowner cut you off in the middle.
The short answer
The pitch has five working parts, in order. Greet them warm, with a smile — the first impression carries weight. Name yourself and your company, and say you just finished a project in the neighborhood. Point at what you noticed: the older-style windows, siding, or roofing on their home. Offer the free estimate while your crews are in the neighborhood anyway. Then land on the alternate choice: our guys are here for the rest of the day, or would tomorrow be better?
That closing question is deliberate. The pitch does not ask whether they want the estimate — it asks when. The whole opening is one breath: if you stop and invite interruptions, you lose the sentence before it does its job.
How it runs
Deliver it nodding, friendly, and continuous. The manual's discipline is repetition, not improvisation: the rep who invents a new opening at every door never gets good at any of them, and can never tell what is actually working. A pitch that never changes makes every door a rep of the same skill — and makes the homeowner's answer the only variable.
When the pitch lands, you move to gathering information. When it does not, you do not argue with the no — you run the transition into the first rebuttal, which is the next documented move.
Go deeper
The moves in this guide are graded in Spar's rounds — Round 1 is free, the full camp is $29/month. Spar before you knock.