The door pitch is the Initial Pitch at the doorstep, delivered as one run-on run: the front of the system, where appointments come from.
The definition
The door pitch is the Initial Pitch at the doorstep, delivered as one run-on run: the front of the system, where appointments come from. Then the Transition and the First Rebuttal do the heavy lifting when the door pushes back.
At the door you are not there to talk numbers — the exact overall investment is built at the appointment, by measuring the actual project. The door's job is one thing: a set appointment, with every decision maker present.
Where it lives: Canvassing
Knowing what door pitch means is step one. Running it live, at a kitchen table, against a homeowner who pushes back — that's the training. Spar grades you on the system in every round — $29/month. Spar before you knock.