The four pillars are the four points the First Rebuttal at the door is built on: FREE, NO OBLIGATION, GUARANTEED IN WRITING for the future, and already IN THE NEIGHBORHOOD..
The definition
The four pillars are the four points the First Rebuttal at the door is built on: FREE, NO OBLIGATION, GUARANTEED IN WRITING for the future, and already IN THE NEIGHBORHOOD.
Each pillar removes a reason to say no at the doorstep: it costs nothing, it commits them to nothing, the figure is guaranteed in writing for the future, and the company is already working right here. Together they carry the Transition and the First Rebuttal, word for word.
“FREE, NO OBLIGATION, GUARANTEED IN WRITING for the future, and already IN THE NEIGHBORHOOD.”
Where it lives: Canvassing
Knowing what four pillars means is step one. Running it live, at a kitchen table, against a homeowner who pushes back — that's the training. Spar grades you on the system in every round — $29/month. Spar before you knock.