You offer two real options and let them pick: “Would mornings or evenings work better for you guys?” The alternate choice moves the decision from whether to which — and it stays honest only while both options are genuinely available and genuinely theirs to choose between.
The short answer
“Would you rather look at something built for everyday use, or something designed for maximum protection?” — “Which one feels more like you guys, the one designed for everyday protection or the one built for maximum protection?”
Documented alternate-choice questions, from the door to the option presentation.
The form does two jobs at once: it advances the appointment (a choice made is a step taken) and it gathers preference (their pick tells you what they value — protection over economy, morning over evening — in a form they'll stand behind).
How it runs
Alternate choice degrades into a trick the moment one option is fake — a straw option offered only to herd them toward the other. Homeowners smell it, and the trust bill lands on everything after. The documented use keeps both doors real: two appointment times you can actually make, two product directions the company actually installs, two option packages actually priced. Chosen freely between real options, the answer is a commitment; herded, it's a resentment with a signature problem waiting at the end.
Every technique in these guides is drilled in Spar's Fight Camp rounds. Round 1 is free. Spar before you knock.