Directly, in question form, on the foundation of everything they already agreed to: “What would have to be true for you guys to move forward with us today?” The ask works because it isn't the first decision of the appointment — it's the collection point for dozens of smaller ones they made in their own words.
The short answer
Weak asks share a shape: they're statements with a plea attached — summaries, re-pitches, “so what do you think?” vagueness that invites “we'll think about it” as its mirror. The documented ask is specific about the decision and its conditions: it names moving forward, today, with us — and invites the homeowner to state what stands between here and yes. Whatever they answer is workable: a condition you can address, a criterion you can meet, or the real objection finally on the table.
How it runs
The ask is only half the move; the silence after it is the other half. The documented discipline is explicit: after asking for the sale, wait. The first person who speaks after the ask owns the next move, and a rep who fills the silence is negotiating against his own question — softening it, discounting it, answering objections nobody raised. Ask it cleanly, on a foundation of stated commitments, and let the homeowner's answer — whatever it is — be the next thing that happens.
Every technique in these guides is drilled in Spar's Fight Camp rounds. Round 1 is free. Spar before you knock.