The system's signature phrasing for the full figure of a project — found, measured, and presented at the appointment, never estimated offhand at the door.
The definition
The system's signature phrasing for the full figure of a project — found, measured, and presented at the appointment, never estimated offhand at the door. In this system the word is “investment,” always: the homeowner is told the overall investment, and options are presented against it.
Where it lives: The system's language standard
Knowing what overall investment means is step one. Running it live, at a kitchen table, against a homeowner who pushes back — that's the training. Spar grades you on the system in every round — $29/month. Spar before you knock.