The Option Close gives the homeowner 2–3 ways to move forward — and asks which way they would like to go.
The definition
The Option Close gives the homeowner 2–3 ways to move forward — and asks which way they would like to go. One number gives a homeowner two choices: yes or no. Options give them a direction to choose instead.
It runs at the initial investment presentation, after Probing & Layering and the Presentation — so the options are built from their hot buttons, primary and secondary, not from a script. The proposal stays on the table as a visual while both decision makers decide.
Where it lives: The twelve closes
Knowing what option close means is step one. Running it live, at a kitchen table, against a homeowner who pushes back — that's the training. Spar grades you on the system in every round — $29/month. Spar before you knock.