In roofing appointments, “we’re getting other estimates” rarely means the conversation is over — it means the real concern hasn’t been found yet. Here is how the documented system runs it, in a roofing setting.
The scene
Roofing is the most-shopped purchase in the home. The homeowner has two more roofers coming this week, and says so — sometimes as information, sometimes as a test of how you’ll react.
The trap is reacting at all: attacking the other companies, or shrinking your own number before they’ve compared anything.
The documented response
The response never changes with the trade — it is the documented 7-stage objection framework: Release Pressure, Ask Permission, Gather Feedback, Isolate, Empathize, Respond, Re-Close. Don’t argue. Diagnose.
Respect the process out loud — the documented move — then help them compare like an adult: scope, materials, installation, warranty, company stability, investment, monthly investment plan. Build the apples-to-apples frame with them. Two roofing proposals at different numbers are rarely the same roof: what’s in the system, what’s under it, and what’s guaranteed is where the comparison actually lives.
“You mentioned that you want to get some other estimates, I completely understand this. Anytime you watch the news or read consumer reports they recommend getting multiple quotes to protect yourself.”
How Spar trains this one
In Spar, the estimates objection is graded on composure: did you build the comparison frame and keep selling your system, or did you start negotiating against companies that aren’t in the room?
The full objection — all trades — lives at the “we’re getting other estimates” page, and the roofing track is at Roofing sales training.
In sparring, the homeowner says it the way yours will — and the grade tells you whether you diagnosed it or argued with it. Train the roofing version until the framework is reflex — $29/month. Spar before you knock.