The morning after a hail storm, on a street where every roof took the same weather — and nine reps got there before you.
The setup
The storm came through last night and the street knows it: tarps two doors down, a ladder against the neighbor's gutter, granules in every driveway. The homeowner answering your knock has already heard nine versions of the same pitch today, and this one opens hostile.
This is the documented storm knock. The round starts cold at the door — no appointment, no warm-up, a homeowner counting roofers — and everything in it turns on posture: document honestly, earn the inspection, and never trade a promise about coverage for a yes.
“You're the tenth roofer today.”
What the round trains
The storm door knock: stay professional with a homeowner who has heard it all day, and earn the inspection — without ever promising insurance coverage or offering to waive a deductible.
The round trains the documented storm posture at the door: stay professional with a homeowner who has heard it all day, run the conversation the way the storm chapter runs it, and earn the inspection on documented findings — the soft spots, the creased shingles, what the camera sees from the ladder — never on what a carrier might do.
How Spar scores it
Every round ends in a scorecard — your language, your move, and whether both decision makers stayed in the conversation. This round is graded against the documented storm posture — document honestly, earn the inspection, never promise coverage.
The grade turns on restraint. The scorecard credits the inspection earned on documentation and marks down any sentence that promises coverage or offers to waive a deductible — both are doctrine failures in this round, whatever else went right.
The language scan runs on every round: the system’s words — approve, overall investment, work order, monthly investment plan, move forward — or the scorecard shows you where the wrong words leaked in.
Go deeper: the full objection — “You're the tenth roofer today”; the deep dive — Storm work — the documented storm system; this trade’s other drill — Kitchen-Table Appointment; the Roofing track — Roofing sales training.
In sparring, the homeowner pushes back the way yours will — talks back, interrupts, pushes on the money — and the scorecard grades the run against the documented system. Train the roofing version until the response is reflex — $29/month. Spar before you knock.