As the summary of a decision they've been making all appointment — not as a new event. The proposal puts the chosen options on paper in their language, restates the company standing behind the work, and presents the overall investment last, as the measure of everything above it. Then the ask. Then silence.
The short answer
Options on paper. The Close step's own summary says it: options on paper, then silence. What's written is the project they selected — their option, their scope — described in the words discovery captured, so the document reads as their plan rather than your pitch. The documented order. Project, company, investment — the decision-piece sequence — so the figure arrives as the measure of a specific, trusted, chosen thing. The quiet. The proposal ends with the ask and the discipline the whole system protects: stop talking and let the decision be made by the people whose decision it is.
How it runs
Everything upstream was conversation; the proposal is the artifact, and artifacts get re-read — at midnight, by the other decision maker, against the other estimates. Numbers that don't match the conversation, scope that drifted from the chosen option, language that slipped back into generic sales vocabulary: each one is a crack the decision leaks through after you leave. Present it like it's the only version of you they'll consult later — because on the nights when second thoughts come, it is.
Choosing and running the right close is drilled across Spar's twelve closing drills. Round 1 is free. Spar before you knock.