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Field Guide · Questions That Sell

How do I ask a follow-up that goes deeper?

You build it from their last sentence. The follow-up question is where the real information lives — the first answer is the headline, and “tell me more about that” aimed at the right phrase is how the story underneath gets told. A rep who changes topics after every answer collects headlines for two hours.

The short answer

Their last sentence is your next question

“They're old.” — “Gotcha. What have you been noticing with them?” — “They're drafty, a couple don't open anymore, and honestly we're just tired of looking at them.”

The documented exchange: the follow-up converts the headline into the story.

The forms are simple on purpose: tell me more about that; what happened when it leaked?; how long has that been going on?; what did you do about it? History questions, noticing questions, consequence questions — all aimed at the thread the homeowner just handed you, none of them from your list.

How it runs

React, follow, then follow again

The rhythm matters as much as the wording. React first — a real acknowledgment — because a follow-up fired without one reads as cross-examination. Then follow the thread one layer at a time: each answer usually contains the next follow-up, and the chain continues until the answer has weight — a problem with history, impact, and a reason it matters. Stop when you can explain the sale, not when you run out of questions; the layering stopping rules are their own guide. And write the phrases down as they come — the follow-up chain is where the presentation's language gets spoken.

Go deeper

Where the full treatment lives

Questions are reps' tools

Every technique in these guides is drilled in Spar's Fight Camp rounds. Round 1 is free. Spar before you knock.