The Re-Close is stage 7 of the 7-stage objection framework: once the concern is resolved, ask for the decision again.
The definition
The Re-Close is stage 7 of the 7-stage objection framework: once the concern is resolved, ask for the decision again. You have released the pressure, diagnosed the objection, isolated the real concern, and resolved it — now ask for the business.
A surprising number of salespeople do everything right and then fail here: the homeowner agrees with them, and the salesperson keeps talking. Don't. Every objection needs a destination, and the destination is the re-close.
Where it lives: The 7-stage objection framework (stage 7)
Knowing what re-close means is step one. Running it live, at a kitchen table, against a homeowner who pushes back — that's the training. Spar grades you on the system in every round — $29/month. Spar before you knock.