The Marketing Home Close is an exchange: the homeowner's project showcases the company in their neighborhood — and the investment changes for a legitimate reason.
The definition
The Marketing Home Close is an exchange: the homeowner's project showcases the company in their neighborhood — and the investment changes for a legitimate reason. A random discount teaches a homeowner your number was soft; an exchange does not.
The exchange is specific: a yard sign during the project, and permission to take before-and-after photos of the exterior to showcase the work afterward. It comes late — never lead with it, or the incentive just becomes the number they anchor on. Get agreement on the marketing program first, then the commitment, then present the new investment — and lay off it.
Where it lives: The twelve closes
Knowing what marketing home close means is step one. Running it live, at a kitchen table, against a homeowner who pushes back — that's the training. Spar grades you on the system in every round — $29/month. Spar before you knock.