The Franklin T Close puts the decision on paper — their reasons, in their words — where they can finally see it.
The definition
The Franklin T Close puts the decision on paper — their reasons, in their words — where they can finally see it. A decision floating around a kitchen table is hard to make; a decision drawn as a T, reasons on both sides, is visible.
It is for the appointment where the product, the company, and the project all check out but the decision is still floating. Both decision makers build the T together — and it doubles as a listening exercise: the moment a side of the T stalls, you usually find the real objection hiding in it.
Where it lives: The twelve closes
Knowing what franklin t close means is step one. Running it live, at a kitchen table, against a homeowner who pushes back — that's the training. Spar grades you on the system in every round — $29/month. Spar before you knock.