Empathize is stage 5 of the 7-stage objection framework: show the homeowner you understand their concern — without automatically agreeing with inaccurate assumptions..
The definition
Empathize is stage 5 of the 7-stage objection framework: show the homeowner you understand their concern — without automatically agreeing with inaccurate assumptions.
Empathy is not surrender. You can fully understand why a homeowner feels the way they feel and still bring the information that changes the picture. That is the ground the Respond stage stands on.
Where it lives: The 7-stage objection framework (stage 5)
Knowing what empathize means is step one. Running it live, at a kitchen table, against a homeowner who pushes back — that's the training. Spar grades you on the system in every round — $29/month. Spar before you knock.