A buying signal is something the homeowner says or does that may indicate increasing interest, involvement, ownership, or decision intent: “how soon could you install?” “would we have to move everything away from the windows?” “does this come in black?”.
The definition
A buying signal is something the homeowner says or does that may indicate increasing interest, involvement, ownership, or decision intent: “how soon could you install?” “would we have to move everything away from the windows?” “does this come in black?”
Homeowners rarely announce they are ready to move forward. Instead their questions change, their language changes, their level of involvement changes — they start thinking less like someone evaluating a salesperson and more like someone figuring out how the project would actually work. If you are not listening for it, you can completely miss the moment the sale begins moving toward a decision.
Where it lives: Advanced Selling Psychology
Knowing what buying signals means is step one. Running it live, at a kitchen table, against a homeowner who pushes back — that's the training. Spar grades you on the system in every round — $29/month. Spar before you knock.