Roof Warrior is Sales Transformation Group’s roofing program: the Baseline Selling process taught through courses, weekly live coaching, and a contractor community. Spar is self-serve sparring across every in-home trade, graded against Frankie J’s documented system.
Side by side
| Spar | The other tool | |
|---|---|---|
| What it is | AI sparring platform for in-home sales reps: live voice roleplay against an AI homeowner, graded against a documented sales system | Roofing sales training from Sales Transformation Group (STG), built on the Baseline Selling process — door-to-door, retail, and commercial tracks, delivered as courses inside STG Academy on Skool with weekly live coaching calls and 30+ proprietary tools and playbooks |
| Who it’s for | In-home sales reps — roofing, windows, solar, HVAC, pest control, remodeling — and their teams | Roofing companies and their reps; owners and sales leaders get their own track, including monthly Boardroom calls and fractional sales leadership options |
| How reps improve | Whether you ran the system: the steps, the framework, the closes, the documented language — a scorecard after every round | Every member starts with an OMG sales assessment; deals are tracked and coached by position on the Baseline Selling diamond; their page counts 900+ contractor companies trained and 591+ community members |
| The playbook | One documented in-home system by a practitioner with $50M+ in career sales; the curriculum is the product | Baseline Selling adapted to roofing: first base is the appointment, second base a fully qualified prospect, third base the proposal, home the closed deal — never skip bases |
| Pricing, as published | $29/month for an individual rep, published on this site; Spar Teams for companies runs $199–$799/month by squad size, also published | No pricing published on the program page — joining starts with booking a call |
The honest read
Where Roof Warrior fits: a roofing company that wants a roofing-only system with live human coaching every week, an assessment at the door, and a community of contractors running the same plays. That depth in one trade is real.
Where Spar fits: a rep who sells more than roofs, or wants reps tonight instead of a program start date — a rep who wants to master the specific appointment he runs every day — the door pitch, the 7 steps, the objection framework, and the twelve closes — with practice scored against that system’s actual playbook, by voice, against a homeowner who argues back.
Facts checked November 4, 2026, from each company’s public pages. If something here is out of date, tell us and we’ll fix it.
If roofing is the whole business, depth wins. If your reps run whatever the next appointment is, they need one system they can practice daily. Spar: $29/month, built only for in-home sales. Spar before you knock.